April 14–15 At The Ritz-Carlton, New Orleans
This Room Isn't Designed to Make You Feel Good.
It's Designed to Make You Dangerous.
November 4 - 5 In Austin, Texas
Most people want proximity to power.
They want access. Photos. Language. Vibes.
Owners who actually own the table want something else entirely: Clarity. Leverage. Control.
Driven is not a place to be inspired.
Everyone here is already motivated.
That’s the entry fee.
This room exists for one reason: to help serious owners make better decisions, faster, with fewer blind spots and more leverage.
No cheering.
No manifesting.
No pretending activity equals progress.
Just hard conversations about what’s working right now, what’s breaking, and what needs to change if you want scale, power, or exit without lighting years on fire.
WHAT MAKES THIS ROOM DIFFERENT
Most masterminds are designed to feel good.
Driven is designed to work.
That means:
Structured problem-solving, not round-robin story time
Operators sharing live strategies, not recycled war stories
Faculty who are in the market now, not selling what worked ten years ago
Real-time discussions around scale, leverage, acquisition, AI, automation, and exit
Nobody here is pitching.
Nobody is selling from stage.
Nobody is hiding behind slides.
If you’re in the room, you’re expected to contribute, listen, and be challenged.
If that sounds uncomfortable, GOOD.
Growth usually is.
WHO SHOULD
NOT APPLY
Let’s save everyone time.
Do not come if:
You’re looking for motivation or validation
You need to be the loudest or smartest person present
You’re early-stage and still figuring out fundamentals
You don’t invest aggressively in your own growth
This is not a learning environment for beginners.
This is an operating environment for owners.
April 14–15
The Ritz-Carlton, New Orleans
For two days, a private group of owners will be in one room.
Not to network.
Not to be inspired.
Not to listen to speeches.
To compare notes on decisions that actually move the needle:
what’s scaling now
what’s quietly breaking businesses at the $1M–$50M level
where leverage is being created and where it’s being lost
how real operators are thinking about growth, control, and exit
No pitching.
No stage-selling.
No funnels.
No posturing.
If you’re in the room, you’re there to work.
You may attend this gathering for $5,000.
That doesn’t buy content.
It buys access.
Access to how owners think when they’re not performing.
Access to conversations that don’t happen in public rooms.
Access to a standard most people never see up close.
If this room is for you, you’ll know quickly.
If it isn’t, you’ll know just as fast.
Either way, there’s no pitch waiting for you at the end.
This isn’t for people who want proximity to power.
It’s for people who already have power and want to use it better.
APPLY TO JOIN US
Driven is not open registration.
It never will be.
Every person in the room is intentionally vetted to protect the standard, the conversations, and the people already inside.
If you want to attend the April 14–15 gathering in New Orleans, the only way in is through application.
Here’s how it works:
1. Submit a short application
This isn’t a formality. It tells us who you are, what you’re building, and whether you belong in this room.
2. Book a private call with our concierge
This is not a sales call. It’s an interview.
Our concierge’s job is simple and non-negotiable: protect the room at all costs.
That means:
- qualifying mindset, not just revenue
- filtering out ego, noise, and tourists
- ensuring everyone in the room can contribute, not just consume
If you’re a fit, you’ll be invited.
If you’re not, you won’t.
No exceptions.
No persuasion.
No follow-ups trying to change our mind.
We are not trying to grow fast.
We are trying to protect what works.
If that resonates, apply.
If it doesn’t, this was never your room.
MEET THE FACULTY
Driven is not built around speakers.
It’s built around operators in the room who are actively fighting the same war you are.
The faculty are here for one reason: to accelerate decision-making, remove blind spots, and help you win faster with fewer mistakes.
These are not motivational personalities.
They are specialists.
Each one is here because they control leverage in a category that actually matters:
growth
traffic
scale
execution
AI
revenue
compliance
optimization
mindset under pressure
You don’t listen to them from a seat.
You work with them.
THE FOUNDERS
Perry Belcher
The Billion Dollar Man
Master of explosive growth and exit strategy, with multiple successful exits and billions in marketing-driven revenue. He’s the architect behind the network that fuels this powerhouse collective.
Kasim Aslam
The Traffic Weapon
Handles over $50M in ad spend annually across 11 platforms. If you have a winning offer, he’ll ensure it gets eyeballs with cutting-edge traffic strategies.
SENIOR FACULTY
Austin Armstrong
AI Content & Automation Strategist
Founder of Socialty Pro and Syllaby, Austin specializes in applying AI and automation to short-form content systems that drive predictable audience growth and demand. He helps brands operationalize content at scale—turning AI from a novelty into a repeatable acquisition engine across social platforms.
Kevin Nations
Revenue Systems Strategist
Specialist in designing simple, leveraged revenue models built around high-profit, small-format events. Kevin teaches business owners how to generate significant income without relying on high-stress, travel-heavy, or complexity-driven growth models—prioritizing clarity, leverage, and sustainability over scale for scale’s sake.
Emma Rainville
Scale & Execution Architect
Specialist in operational scale for founder-led businesses. Emma works behind the scenes of 7-, 8-, and 9-figure companies to turn rapid growth into controlled, repeatable execution. She installs the operating systems, financial discipline, team structures, and decision frameworks that allow marketing, traffic, AI, and leadership to compound—without chaos, burnout, or margin collapse.
Meet the rest of our Faculty
Keenya Kelly
AI + Short-Form Content Pioneer
One of the most sought-after voices in short-form video marketing. As CEO of If You Brand It, she’s helped top entrepreneurs and companies harness TikTok and Instagram to turn eyeballs into buyers. With over 500,000 followers, millions of views, and 7-figure sales in digital products and coaching.
John Moran
Google Ads Lead & Thought Leader
Managing $100M+ in ad spend across 220 clients in 195+ industries across 25+ countries. Co-author of bestsellers "You vs Google" and "Ultimate Guide to Choosing the Best Google Ads Agency." Also Lead Professor at Revenue Rush University.
Ryan Poteet
Advertising & Regulatory Counsel
Partner at Gordon Rees LLP, advising on advertising, affiliate marketing, privacy, and e-commerce legalities. He defends, navigates, and ensures your promotions comply.
Reuben D. Rock
Local Marketing & Google Ads Specialist
Google Ads Partner focused on scaling local businesses primarily cleaning companies through YouTube, Display, and demand-gen campaigns.
Matthew Stafford
Revenue Optimization Scientist
CEO of Build Grow Scale, known for his deep analysis and e-commerce optimization on Shopify. Nearly a billion dollars in tracked data over the last decade.
Jordan Swanson
Programmatic & Native Ad Pro
CEO of Inc. 5000 agency ReachFire. Moves clients beyond Google and Meta into platforms like Taboola, Yahoo DSP, and Outbrain for impressive omnichannel reach.
Luis Diaz
Podcast Scaling Strategist
Expert in turning podcasts into powerful marketing assets through his 5-Step Launch Domination process and audits that identify hidden growth opportunities.
Dr. Laurie Emery, Psy.D.
Transformation & Mindset Architect
Human transformation expert who rewires leaders from stuck to unstoppable by upgrading their mental and emotional operating systems.
APPLY TO JOIN US
what past attendees have said
ONE OF THE THINGS WE DO THAT NO ONE ELSE DOES
Every mastermind claims they share “what’s working.”
Most of them share theory.
Or recycled tactics.
Or things that worked for someone else in a completely different situation five years ago.
Driven does something very different.
It’s called Wicked Smaht.
And it only exists for one reason:
To surface real ideas that were actually tested, actually deployed, and actually made money inside businesses run by people sitting in the room with you.
WHAT WICKED SMAHT IS
Wicked Smaht is a short, high-signal session where selected members step up and share one specific idea they implemented in their business that produced disproportionate results.
Not a framework.
Not a philosophy.
Not a motivational story.
A single move.
A single decision.
A single change.
The kind of idea that makes you stop and think, “Why the hell isn’t everyone doing this?”
To protect the value of the room:
Only ideas that are broadly applicable are selected
No niche-only hacks that only work in one corner of the internet
No fluff, no context dumping
Each member gets five minutes.
That’s it.
At the end, the room votes on the idea that created the most leverage.
THE KIND OF IDEAS THAT SHOW UP HERE
This isn’t about playing it safe.
Wicked Smaht ideas usually break rules your competitors are terrified to touch.
For example:
One member, Chris Gray, realized his cold calling conversion rates were garbage.
Same script. Same offer. Same list.
He changed one thing.
His caller ID.
Instead of sounding like every other forgettable sales call, he showed up as BLACK ASS CHRIS.
The result?
A massive spike in answer rates, engagement, and closes.
Same team. Same calls.
Radically different outcome.
And that’s just one example.
Other members have:
- Collected $2.4M by switching opt-ins from free to $1
- Generated $300,000/month and $1M projected MRR using a simple AI tool built in minutes
- Used five brutally simple webinar principles to exit a company for $52M
None of these ideas came from textbooks.
None of them came from gurus.
All of them came from owners testing reality.
THE WHY THIS mATTERS
Wicked Smaht exists because most businesses don’t fail from lack of information.
They fail because everyone is following the same rules.
Same funnels.
Same playbooks.
Same “best practices.”
This session is designed to break that pattern.
To help you see:
where assumptions are costing you money
where friction is unnecessary
where a small, uncomfortable change can create massive leverage
WHERE YOU’LL
EXPERIENCE IT NEXT
The next Wicked Smaht session happens live at:
Driven – New Orleans
April 14–15
The Ritz-Carlton, New Orleans
You don’t watch this from the sidelines.
You’re in the room while it happens.
And you’ll leave with ideas you can actually deploy the moment you get home.
BUT THERE’S ONE MORE THING.
We don’t advertise this.
We don’t put it on the agenda.
And we don’t talk about it until the very end.
It’s called UNPLUGGED.
Unplugged happens after everything official is done.
After the sessions wrap.
After the notes are taken.
After the room technically “ends.”
The cameras are off.
The microphones are gone.
The structure disappears.
And that’s when the real conversations start.
This is the hour where filters drop completely.
No stage answers.
No careful wording.
No “this is how I’d say it publicly” versions of the truth.
Just operators talking honestly about:
what’s actually working right now
what quietly failed and why
the decisions that made the biggest difference
the mistakes that cost the most money
and the realities nobody puts in a slide deck
It’s unscripted.
It’s not moderated.
It usually runs about an hour. Sometimes longer.
And it only happens if you’re in the room.
Because what’s said during Unplugged stays there.
WHY THIS PART MATTERS
Most people never hear how real decisions get made.
They hear the polished version.
The cleaned-up case study.
The success story with all the messy parts removed.
Unplugged is where the messy parts come back in.
Not for entertainment.
For context.
This is where judgment gets sharpened.
Where perspective gets corrected.
Where you stop guessing how people at this level actually think.
For many members, this ends up being the most valuable hour of the entire event.
This gathering in New Orleans is not open-ended.
Most seats are already accounted for by:
- current Driven members
- faculty
- and long-standing relationships inside the group
There are fewer than ten spots available for non-members to attend this session.
Not because of artificial scarcity.
Because the room stops working if it gets bigger.
You don’t buy your way in.
You apply.
That application exists for one reason: to protect the room.
We’re looking to understand:
1) Whether you can contribute real, tested experience
2) Your business category (we limit overlap intentionally)
3) Your ability to justify the investment
(minimum $1M annual revenue, rare exceptions only)
4) Whether you’re operating at a level where this room makes sense
5) And whether joining the full mastermind would be realistic if you chose to
You’re not committing to anything beyond the event.
But we are making sure you belong before we open the door.
If you’re not there yet, that’s fine.
Keep building. Come back when you are.
This room will still be here.
Driven is a $25,000 for solo owners and $35,000 for partners per-year mastermind.
This gathering allows you to experience it directly without committing to the full year.
Same room.
Same people.
Same standards.
No watered-down version.
If you know you’re ready, the decision is simple.
If you’re not, this page should make that clear too.
If you’re aligned with how this room operates, apply.
If not, that’s okay.
This isn’t designed to convince you.
It’s designed to find the right people and protect what already works.
Next gathering:
New Orleans
April 14–15
Why less than 10 available seats?
Because we're not running a conference here. This is an intimate mastermind where everyone gets actual face time and real feedback. Any bigger and it turns into generic networking where half the room zones out.
What if I get rejected?
Driven is not for everyone. We review every single application for Driven in microscopic detail, and may block your ticket if you don't meet our standards in any way. If this happens, we'll issue a full refund to your bank account.
Who is it for?
Business owners doing at least 7-figures who are tired of incremental improvements. If you're still figuring out basic stuff like "how do I get customers," this isn't for you. Save your money.
Is it recorded?
Not for the public. What happens in the room stays in the room. But yes, we do record everything for our members to watch later at their convenience. People share real numbers and real problems when they know it's only going to our private member community.
Can I bring a co-founder or team member?
Yes. If you have a business partner they may come.
What's the daily schedule?
We have a networking cocktail hour on Monday night for those who arrive before 5:30pm. On Tuesday and Wednesday you can plan to be busy all day both days
What business models are best suited?
Doesn't matter if you're SaaS, DTC, agency, or info. Good strategy is good strategy. If you're making real money, the principles apply.
What pre-work or data should I prepare?
Bring an open mind and the capacity to share, question, and grow.
Is there post-event accountability?
IF we're a good fit and you officially join Driven Mastermind, there will be TONS of accountability. But for this event? You're a grown adult running a business. We'll give you the roadmap, but you gotta walk the path yourself
Will I receive a VAT/tax invoice?
Yeah, we'll handle all the boring tax paperwork. You'll get whatever documentation you need.
What happens if I'm accepted but can't attend?
Life happens. We get it so we will push your attendance to our next quarterly event that fits your calendar.
Can I attend virtually?
Nope. The whole point is being in the room together. If you can't make it in person, please do NOT apply.
You're Personally Invited To My Online-Only Workshop
Whether you're a marketer, an entrepreneur, wherever you are, you're going to need to cut a deal with someone sooner or later...
And when that happens, you're going to need to know one thing...
How not to get screwed.
Now, I might not be the best person to tell you how to avoid that - but I can sure tell you what it looks like when you're getting screwed over.
So I've invited a special guest, a man who really can say 'I told you so'...
Expert attorney and partner at GRSM, Ryan Poteet!
Ryan is one of the biggest names in eCommerce law, heads up the legal and compliance faculty at one of my masterminds, and has saved more entrepreneurs than I can name.
So here's the deal.
Join me and Ryan on July 8th, 100% free of charge, and we'll go ahead and teach you one of the most valuable lessons you'll ever learn in business.
Perry Belcher
Your Host
$900,000,000+ Digital Marketer
Perry Belcher is a veteran marketing expert and entrepreneur, widely recognized for his profound insights into digital marketing and web traffic generation.
As a co-founder of DigitalMarketer.com, one of the leading learning platforms for digital marketing professionals, Perry has played a pivotal role in shaping the digital marketing landscape.
Ryan Poteet: Attorney At Law
Expert eCommerce Attorney
Partner at GRSM, Ryan literally wrote (part of) the book on legal compliance for eCommerce retailers.
There are very, very few people who understand the law of eCommerce more than Ryan, with his advice and expertise saving countless sellers from potentially catastrophic legal issues.
Defending and advising his clients on compliance, from FTC and FDA investigations to intellectual property disputes, marketing campaigns and more, Ryan is the go-to expert for any eCom or Direct Response expert.
At this free workshop, Ryan is going to show you exactly how to structure your deals, your partnerships, your buyouts, negotiations, all with one thing in mind...
Stopping you from getting screwed out of what you own.
Why Join The Workshop
I'll be frank with you. By now, I hope you've realized how important this workshop is.
If you're a serious entrepreneur, you need to know how to handle your deals, because you need protection if you want to avoid getting screwed over.
I can practically guarantee that this workshop is going to save your ass in the long run - and it's 100% free to attend.
So go ahead and hit the button below, book yourself a place for the workshop while they last.
Looking forward to seeing you there,
Perry Belcher
GrowthHacking.com
P.S. Spots are limited, and my team really doesn't want this to be free...
Grab your space today to take advantage of this one-off workshop!
Any Questions?
Is The Workshop Going to be Livestreamed?
Yes! This workshop is strictly digital-only, and we're going to be streaming live through Zoom. Click any button on this page, register for your place, and I'll see you there!
How Come It's Free?
Here's the thing. I don't want to name any names, but I've been screwed over before. It's cost me a whole lot of money, and wasted a whole lot of my time. Learning how not to get screwed over has been one of my most expensive lessons - so I want it to be one of the cheapest ones you'll ever learn.
What Am I Going to Learn?
By the end of the workshop, Ryan and I are going to have taught you how to avoid getting screwed over in deals, buyouts, partnerships, hiring, and a whole lot more. That might sound a little vague, but that's the name of the game - there's any number of ways to get it wrong, and you need to know how to avoid them all.
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